Control your business’ website with a content management system

Still relying on a webmaster to update every little bit of text on your website? It might be time to switch to a content management system.

A content management system, or CMS, is a website that is easily updatable by anyone. With a CMS you can:

Control the content of your websiteSay goodbye to your webmaster’s hourly maintenance feesIncrease the number of visitors and repeat visitors to your websiteImprove your search engine position

With a CMS, you don’t have to know code; you don’t even have to know how websites work. Simply log into your website with your username and password, go to the page you want to update, click “Edit,” change text or photos, and click “Save.” No more waiting by the computer for your webmaster to email you back.

A CMS used to be a big expense for a small business owner. This is no longer the case. Nowadays, an investment in a CMS pays for itself quickly, since you will immediately start saving money on monthly webmaster fees.

Now you don’t have to think twice about the cost of updates before asking your webmaster to make changes to your site. With a CMS, you can add or edit pages, load photos, and edit your website menus yourself – quickly and easily.

Control your website, increase visitors

By updating your content regularly, you will increase the chance visitors return to your website. New pages, new events, new project galleries – any type of new content will keep your customers coming back for more.

More content = better search engine position

Search engines like content-rich websites. If you add or update your pages regularly, search engines will have more content to index, thus improving your chances of climbing the ranks in Google.

Also, with a CMS you can easily control important components on your website that search engines seek, like title tags and meta description tags.

Make sure its flexible for the future

When looking at a firm to build your CMS, be sure they use a platform that allows for future expansion. WordPress, Drupal, and Joomla are the three most popular options out there right now.

At POND, we build sites using the Drupal content management system, which is flexible and extensible. We also like Drupal because we find it to be more developer-friendly than the other CMS platforms. Drupal allows us to build the features you want on your website, without being pigeonholed into what’s available with a WordPress template. Also, WordPress tends to require significant regular updates, which means your website will become outdated quickly.

Once your new CMS is built, be sure you receive training and documentation, so you can start taking advantage of your new website right away.